For the first time, Pepsi’s Doritos brand — a part of the Frito Lay division — is partnering up with the Pepsi MAX brand for the contest, which is being launched in L.A. on Wednesday featuring…
Super Bowl XLV is 200 days away. The first NFL teams have yet to report for training camps. There are teams, however, already developing their Super Bowl game plans: the companies that will push…
The cola wars are back. PepsiCo Inc. will premiere a revamped version of its “Diner” Super Bowl commercial on Monday night, pitting its Pepsi MAX against Coca-Cola’s popular Coke Zero, a brand five…
Just 6 to 12 Spots Still Available for Feb. 7 Game by Brian Steinberg November 17, 2009 CBS is approaching a 90% sell-out for its Feb. 7, 2010, broadcast of Super Bowl XLIV, according to the…
AUSTIN, TEXAS, November 19, 2009 – HomeAway, Inc. – announced it will reunite actors Chevy Chase and Beverly D’Angelo in its new national advertising campaign that will recapture the spirit of the…
Super Bowl ads sold By Herald Staff
Thursday, November 19, 2009 The big game is still nearly three months away, but time is running out to buy a Super Bowl ad. CBS has nearly sold out all of the…
Denny’s Corp., the largest full- service U.S. family restaurant chain, is in negotiations with CBS Corp. to purchase advertising during the 2010 Super Bowl, Chief Executive Officer Nelson Marchioli…
The Who will perform at Super Bowl XLIV, marking the British band’s first performance in North America since 2008. According to a report on SI.com, the Sports Illustrated website, the veteran band…
The 30-second spot resembles the series of ads HP started rolling out last spring under the motto “The Computer is Personal Again.” Each one has featured a celebrity talking about how they use their…
Hyundai Buys Two Spots in 2010 Game
Ad sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling approximately 70% of its inventory…
